eCards was originally established in 2009 as eFinance’s card services line of business and became an independent subsidiary of eFinance Investment Group in 2020.
As a card services provider, eCards has cultivated a successful track record over 15+ years with 50+ million cards circulating in the market today.
As a subsidiary of the Egyptian government's arm for digital transformation and e-payment technology servicing the public and private sectors, the Company is distinguished for its extensive presence across Africa, deep technical and financial expertise, and comprehensive capabilities.

  • eCards Goals

    With complete conviction in the Company's vision and steadfast belief in its mission, eCards seeks to achieve the following objectives:

    • Provide the most value to the national economy as well as all partners and customers.
    • Achieve the best possible strategic outcomes for the state while optimizing shareholder and investment value
    • Achieve the highest levels of excellence on a local and international scale.
    • Amplify Egypt in global markets by providing fellow African nations with the world-class services and products.
    • Accelerate the growth of the existing business and successfully integrate new services
    • Form synergistic alliances to support and strengthen the Company's current and future roles in all sectors.
    • Remain at the forefront of markets and innovation by providing the best quality, widest choice, and most dependable products.

eCards Mission:

In light of the company's vision, its mission is as follows:

- Developing the reality and future of digital payments necessitates providing best-in-class smart solutions for each sector.

 

eCards Vision:

- Moving beyond the local market and assisting regional markets in reaping the benefits of financial technology & providing the best and most up-to-date payment and digital transaction services and mechanisms.